Some dude (friend? publicist? marketer?)
shining the spotlight on clients
and/or cool folks. And other stuff.

Thursday, October 16, 2008

Paying Attention To Your Micro Economy While the Macro Economy Goes Haywire

Business Network InternationalImage via WikipediaReport from the BNI Bleachers.

For the last ten years, I have been a member of BNI. This networking tool and word of mouth marketing has more than kept my company afloat. Many of the professionals in my chapter have dispensed weekly nuggets of wisdom for years on how to be a better entrepreneur.

Right now it looks a little rough out there, so it's good to hear about everyday people who are keeping their heads and making things happen. Here are a few things I learned on Wednesday from my colleagues:

The printer pulled an approved job off the line because he wasn't satisfied with how it looked. Lost money, but it was more important to keep a client happy. That's forward thinking.

The biz coach stressed that we should emulate companies that have weathered financial storms before: IBM, Johnson&Johnson. These companies seem to always stay relevant.

The web developer mentioned a dozen (12!) small bizzes that he is currently working with. Folks have still make sure their message is current, which keeps the web developer working. And hard.

The real estate lawyer has 7 closings in this short 4 day week. That's what I'm talking about.

The architect was watching a thriller with her hubby, but was more interested in the buildings. A bit obsessive, but keeping her nose to the grindstone.

The photographer is offering heavily discounted rates for portraits and headshots. Some folks say don't cut your rate during this time, but I think that in this instance, she is going to reap the benefits.

The investment consultant stated that his company handles zero sub-prime mortgages. He is now grabbing accounts from Lehman Bros.

The commercial real estate exec fired three clients because they didn't want to be realistic. Even with the economy as up and down as it is, he would rather look at the big picture because it will benefit him going forward. So far one has crawled back.

The Aflac guy said his company was the only one keeping Gilbert Gottfried employed.

The morale of the story: keep networking, stay the course, and surround your self with folks who are not letting this turmoil keep them from growing their business.

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